AI search optimisation, SEO and creator-led video help customers discover your business and understand what you offer. Jolt connects marketing with the websites, apps and platforms behind it.
Discuss your marketing
Customers increasingly use AI assistants as well as search engines to research products and services. We make your expertise easier to find and understand through clear answers, well-structured content and pages that search systems can access. The aim is to put your business in front of people looking for what you offer.
We research the questions customers ask and build a content plan around the services you actually sell. The work can include service pages, product explanations, useful guides and landing pages that give a buyer enough information to make a decision.
Our developers handle the technical work behind that content: crawlable pages, site structure, internal links, page speed and structured data. For businesses operating in several markets, we plan language versions and the handling of existing URLs. You receive a prioritized plan for content and technical improvements.
For a DNA analysis company, Jolt’s search optimisation work achieved number-one rankings for multiple key phrases. We bring that experience to businesses whose services need careful explanation before a customer makes an enquiry.
A campaign for a new app has a different job from a website selling a complex business service. We start by agreeing who you need to reach and what you want them to do: request a conversation, create an account, start using the product or make a purchase. That goal shapes the content and how progress is reviewed.
Short videos can show a product in use or explain a service through a person speaking naturally. Often called UGC, this creator-led format can be used on your own channels and in paid campaigns. We develop the concept, opening message and script around your audience and product.
Production covers filming, editing, captions and variations for the agreed channels. Your team reviews the message before publication. We agree usage rights and the number of assets and revisions in the scope, then test different openings and edits to see what deserves further investment.
Industry research & examples
Google says its AI Overviews and AI Mode use the same SEO foundations, with no special technical requirements or guaranteed inclusion. We focus on useful answers, crawlable pages and accurate information about your business, then review the enquiries and sales that follow. The source explains Google Search specifically; other AI services work differently.
Google Search Central — Read the sourceDeloitte’s 2020 mobile-speed study linked faster pages with better buying journeys. Paying for traffic is only part of the work. Jolt also improves the page visitors reach and measures whether they complete the enquiry or purchase.
Deloitte · 2020 — Read the source
An app campaign needs to explain why someone would install and use the product. We connect launch messaging, demonstration videos, campaign landing pages and store-listing content. The measurement plan looks beyond an install to registration and the actions that show someone has started using the app.
App development and launch
Business buyers need to understand the service, how it fits their organisation and why they should speak to you. We connect search content and campaigns with clear service pages, product demonstrations and enquiry flows. Sales and marketing agree what a relevant enquiry looks like before results are reviewed.
Website and platform developmentThe scope separates production work, ongoing optimisation and any media spend. You know what will be delivered, who approves it and when results will be reviewed.
Review the offer, existing content and customer journey. Agree the audience, business goal and the baseline used to measure progress.
Set the messages, search priorities and creative briefs. Agree deliverables, budget, approval responsibilities and the publishing schedule.
Write the pages, film and edit the content, and prepare campaign variations. Check landing pages and measurement before the work goes live.
Review which content brings relevant visitors and useful actions. Use those findings to decide what to change, produce next or invest in further.
Jolt works on both the product and the material used to bring it to market. For Requestival, the delivery included a custom streaming network, web platform, apps and marketing. Having development and marketing in the same project helps connect the campaign promise with the actual product.
Read the case study: Requestival →We can work alongside your existing marketing team or take on an agreed part of the launch. The proposal sets out content production, technical changes, access to accounts, reporting and ongoing responsibilities. Campaign and production budgets are agreed for the project.
